Founding
Muyehovuwuji was founded by Alexandra Wong with a mission to bring economic rigor to marketing decision-making.
Our Story
Founded in 2015 by Alexandra Wong, a renowned economist with a passion for marketing, Muyehovuwuji was established with a clear vision: to bridge the gap between economic theory and marketing practice.
What began as a small consultancy with just three team members has grown into Singapore's leading economic marketing firm, with a team of 25+ specialists serving clients across Southeast Asia.
Our unique approach combines rigorous economic analysis with practical marketing strategies, helping our clients make data-driven decisions that deliver measurable results.
Over the years, we've completed over 200 projects for clients ranging from startups to multinational corporations, consistently delivering an average ROI improvement of 32%.
Our Mission
To empower businesses with economic insights that transform their marketing approach and drive sustainable growth in an increasingly complex marketplace.
We believe that marketing decisions should be based on rigorous economic analysis rather than intuition alone. Our mission is to make sophisticated economic modeling accessible and actionable for businesses of all sizes.
Through our work, we aim to raise the standard of marketing practice in Singapore and beyond, demonstrating the power of economic thinking to solve complex business challenges.